A badly managed site migration can destroy in three weeks what took three years to build. We've never had one go wrong.
Replatforming from WordPress to Webflow. Migrating from Magento to Shopify. Restructuring your URL architecture. Merging two domains after an acquisition. Each of these is a high-stakes SEO event, and most are handled without any SEO input until after traffic has already dropped.
The disaster nobody plans for because everyone assumes it won't happen to them.
The scenario plays out the same way every time. The new site launches. It looks brilliant. The team celebrates. Three weeks later, someone notices organic traffic is down 40%. Six weeks later it's down 60%. The development agency says it's 'Google re-evaluating the new site' and to give it time. The SEO agency that wasn't brought in until after launch says the same. What actually happened: thousands of URLs changed without redirect mapping. The pages that had built up authority over years now return 404s. Google's crawl budget is being wasted on redirect chains. Content was consolidated in ways that removed the topical depth Google had rewarded. The new site architecture buried the pages that ranked. None of this was inevitable. All of it was preventable with SEO input before the migration, during staging, and at launch.
The most expensive SEO mistake most companies make isn't failing to invest in organic growth. It's destroying their existing organic equity with an unmanaged migration, and then having to rebuild from zero.
What we build for you
SEO migration management structured across three phases: before, during and after. Before: full crawl and ranking baseline, URL mapping document for every page being changed, redirect specification handed to developers, canonical tag strategy for any content consolidation, and a pre-migration checklist for the staging review. During: staging environment audit confirming every redirect fires correctly, robots.txt validation, sitemap verification, schema check on key templates. After: post-launch crawl monitoring for the first 30 days, Search Console monitoring for coverage errors and ranking drops, rapid response protocol if anomalies appear. The goal: Google experiences the migration as a seamless transition, not as a site teardown.
Included in every project
Pre-migration ranking baseline
Every URL ranked, its position, its traffic and its inbound links documented before anything changes. The benchmark that tells us if the migration succeeded or needs intervention.
Complete redirect mapping
Every old URL mapped to its correct new destination. Not a partial list: every URL your site has ever served to a crawler, including discontinued pages that still carry inbound links.
Staging environment audit
A full technical review of your new site on staging before it goes anywhere near production. Redirects tested, robots.txt validated, canonical logic checked, schema verified.
Developer handover pack
A document your development team can implement without interpretation: redirect rules formatted for your server, robots.txt copy, sitemap specification, schema code samples.
30-day post-launch monitoring
Daily crawl monitoring and Search Console tracking for the critical month after launch. Any coverage errors, ranking anomalies or crawl budget problems caught and addressed before they compound.
Incident response protocol
If rankings drop materially in the weeks after launch, we have a documented diagnostic and resolution protocol. Not 'give it time': a structured process for identifying and fixing the cause.
Delivery timeline
Structured around your migration timeline: we align to your project schedule
First call
30 min, free
Response time
Within 24 hours
What your clients type into Google
These are the real searches your future clients run every day. A well-built site puts you in front of these queries. A poorly built one makes you invisible.
From first call to a site that earns its keep
Six steps. Each one brings your site closer to a single goal: turning visitors into clients with less friction and more trust.
1. Understand your business before touching a pixel
Goal: figure out what your site actually needs to do.
We dig into your world: your clients, your competitors, your constraints, and the concrete outcomes you need from this project. No superficial brief — a real working session.
2. Scope it tight so nothing drifts
Goal: a clear path with no gray areas.
Scope, priorities, page architecture, technical choices — everything is defined, agreed, and locked before production starts. You walk away with a roadmap you can hold us to.
3. Design every page with intent
Goal: turn strategy into interface.
Wireframes, mockups, visual hierarchy, user flow: every design decision has a reason. Nothing is decorative — everything serves clarity and conversion.
4. Build it like it matters
Goal: ship clean, fast, maintainable code.
Clean code, optimized performance, flawless responsive, SEO baked in from line one. What we build is made to last — and to evolve.
5. Test like a visitor, not like a developer
Goal: catch every friction before launch.
Every flow tested on real devices, real connections, real scenarios. Fixes happen before launch day — not after the first lost lead.
6. Launch, train, and stay available
Goal: a smooth launch and real autonomy.
The site goes live, you learn to manage it, and we stay available for the first weeks of operation. The project doesn't end at deployment.
Protect the organic equity you've spent years building before your next migration
The first call is a 30-minute working session. We look at your situation, your goals, and whether we're the right studio for the job. If we're not, we'll tell you in the call. Straight answers only.
Response within 24h · First call free · Zero-commitment